Bardzo ciekawa opinia KPMG o koreanskim Hyundai'u. Sprzedajacym swoje samochody pod markami Kia i Hyundai...

KPMG insight

Hyundai Motor’s breathtaking ascent up the automotive profitability league table is testament to a well-conceived and superbly executed strategy. In under a decade it has transformed itself from a high-volume, low-price brand into a quality marque second only to BMW in terms of operating margins.

Having established a global capacity of 8 million cars, through rapid growth and a partnership with Kia Motors, Hyundai changed direction in the mid-2000s. As its prices rose and discounts fell, consumer perception climbed steadily, with Hyundai ranked seventh highest automobile brand in Interbrand’s ‘Best 100 Global Brands 2012’ – putting the Korean automaker above Audi.23

At a time when many manufacturers are struggling, Hyundai’s margins have rocketed from 4.1 percent in 2006 to an astonishing 11.4 percent in 2012, with sales hitting a record high in 2011. With the new 2013 Azera and Elantra Touring models set to retail in North America at prices 20-25 percent higher than previous versions, Hyundai has entered a virtuous circle of brand value that augurs well for future success.

Seung Hoon Wi.

Samjong KPMG in Korea

I ile I40 sprzedali za cene z kosmicznego cennika?